Issy Muir Studio
Transforming founder vision into brands people can feel.
I’m Issy — a designer and creative director with 10 years’ experience crafting emotional, high-impact visuals for brands like Google, Clinique and Under Armour.
Now, I help small founders translate their vision into brands that people can feel.
Whether you’re defining your identity for the first time or ready to evolve beyond DIY design, I’ll guide you through a creative process that uncovers your brand’s emotional core — and expresses it through design that’s clear, confident and true to you.
If this resonates with you, book a 15 minute call below!
Why creative founders still need creative direction…
As a designer, I thought creating my own brand would be easy. It wasn’t.
When it’s your own story, you’re too close to it — every choice feels personal, every option feels wrong.
That’s why my process starts with distance and reflection.
I help you see what’s already there — clearly, emotionally, and without the noise.
Testimonials
My approach combines strategic clarity with emotional intelligence —
here’s what collaborators say about working with me.
Issy joined the project at a point where we needed some creative solutions fast.
The project was behind schedule and the clients wanted a new creative route.
Issy was able to come up with creative solutions quickly. She worked diligently and independently and responded to feedback well. We were able to see an immediate effect in terms of client satisfaction.
The main areas that Issy helped with were creative ideation, design, visualising a storyboard, suggesting animation movements and transitions and deck development.
Jessica Palmarozza - Producer - Google Product Films
Issy is one of those calm, patient and talented designers that's an integral part of a busy team. We worked closely together at The Space Between, on Xero's huge Women's World Cup 2023 campaign.
We delivered over 300 assets and through the summer Issy demonstrated the skills and confidence to lead and guide the wider design team.
She's a thinker as well as a do-er, and will always consider her design work alongside the bigger picture of the campaign needs. Issy's attention to detail is on point, she's very realistic on her timings, and will happily communicate if one thing will take 10mins, but another task needs a good couple of hours, with good rationale.
She's also really bloody fun to work with and an all round excellent human!
Ally Everitt - Project Manager - The Space Between / Xero x FIFA Women's World Cup Campaign
